Scholastic

OVERVIEW
Scholastic wanted to celebrate 20 years of Captain Underpants on their social channels. We created posts that tugged at nostalgic hearts and minds by assembling the biggest lessons learned from the Captain's many adventures and misadventures over the years.

We unveiled a rallying cry across Scholastic’s social channels for one of their most beloved characters and creations.

Social media is a crowded place. We decided to stand out by playing with the margins and taking up traditionally blank space for more engagement with an immersive social post.

CREATIVES Allison Casey

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