Think with Google

OVERVIEW
For Think with Google, what started as a place for marketing thought leadership quickly grew into a preeminent marketing resource with over 192MM page visits a year. As exciting as that expansion had been, keeping up with new data and new content came with a few growing pains. In short, the site architecture needed a little Think with Google to address the mounting functional needs and business goals.

We worked with Google to produce a new, holistic design system that’s so simple and intuitive that it’s almost invisible.

New design system:
Reimagined header designed with scalability in mind
Persistent toolbar for mobile-friendly navigation
New universal login that allows for future personalization
Intuitive wayfinding that makes relevant content easier to find

We created a 300+ page Brand Architecture Style Guideline detailing the new foundations of the site and its components for Google to continue building upon.